Talking with Rad Cat about Life and ‘Levitate’

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We had the chance to take a seat down with the immensely gifted producer, Rad Cat, after testing his newest single, “Levitate.” This interview is a deep dive as we cowl his explosion onto the scene, the distinction between producing solo-work and tracks for different artists, the state of the music business, life, and all the things else; In fact, we additionally took a second to shake our heads and wag our fingers at Spotify.

Rad Cat’s “Levitate” is a heavy and cathartic digital observe. Armen Paul’s vocals are haunting and Rad Cat’s manufacturing is each danceable and emotional; assume The Weeknd meets Illenium. That is considered one of Rad Cat’s darker productions, one which simply so occurs to talk on to my soul and absolutely will do the identical for a lot of others. The bassline, drums and melodic development are really top-tier.

So, with none additional ado, try “Levitate” and get to know your latest favourite producer under!

Grit Every day: Thanks for sitting down to do that interview! I’m sorry to listen to that this has been a troublesome quarantine for you however I’m very glad that you simply turned it into artwork. How has 2020 handled you in any other case? 

Rad Cat: I believe the quarantine scenario has been troublesome for lots of us artists and creatives, however I’ve positively been attempting to make the very best of the scenario! Being caught at residence this 12 months has helped me create loads of new music. At any time when I’m not in entrance of Ableton although, I additionally love to look at anime. Hunter x Hunter has been my favourite one these days. I additionally hop on Name Of Responsibility Warzone with my pals every time I’ve the possibility. 

Being caught at residence has additionally led me to find a ton of recent music from totally different artists similar to Mikazuki BIGWAVE and Moe Store. Just a few very funky and distinctive stuff!

GD: The story about your blackbear bootleg getting an official launch is an inspiring one for a lot of aspiring musicians. What was that like?

RC: Ah sure, the unofficial blackbear remix that began all of it. I consider this was round 2016. I had simply gotten residence from college, and I used to be within the temper to make a brand new remix in order that I might drop it on SoundCloud. I needed to attempt one thing totally different although, I didn’t need to go the secure route and remix some widespread High 40 chart track, so I went onto SoundCloud and did some digging to be able to discover a cool observe from an underground artist. 

bear was type of underground on the time. I ended up stumbling upon blackbear’s track ‘idfc’ and the observe actually simply HIT for me. I completed up remixing his track, and uploaded it to my SoundCloud. I didn’t anticipate for him to really hearken to the track or something like that, I simply created the remix for enjoyable, as a result of I genuinely loved the unique. bear ended up in some way listening to my edit, and he favored it sufficient to shoot me a DM on Twitter. Some artists get indignant if you bootleg their observe, however as an alternative, he invited me to work on music for his undertaking.

As soon as I started collaborating with him, I began to deal with music as one thing that might really be a profession for me, somewhat than only a pastime.

GD: You appeared to skyrocket after that, producing for superstars like Kevin Gates. How did you deal with that intense profession trajectory?

RC: It was positively wild to me, to simply be thrusted into the music business so shortly. I believe I dealt with it effectively although! Nothing about my artistic course of modified, I used to be nonetheless simply attempting to make the very best music that I might.

GD: What’s it like working with an artist of Kevin Gate’s caliber?

RC: That entire course of went fairly easily really! He listened to a few beats that I had made, selected his favourite one, after which that’s how “Showin Up” got here to life. It was a cool expertise! Hip hop is considered one of my favourite genres, so I positively had enjoyable once I was making these beats for him.

GD: What’s the transition into solo-work like for you? I can think about it’s each liberating and tense. 

RC: Solo work is unquestionably liberating within the sense that you’re free to do no matter you need. You’re free to be artistic and take a look at your loopy concepts out. It’s the place as an artist, you actually simply get to be your self.

GD: How is producing for artists totally different than your solo work? 

RC: Solo work is unquestionably a complete totally different sport than producing music for an additional artist. With manufacturing for others, there’s a transparent path that they may information you to. There’s a sure sound that they’re on the lookout for, so all you need to do as a producer is attempt to obtain that imaginative and prescient for them. 

With solo work although, there isn’t anybody telling you what sound/path to go for, you need to determine that out for your self. It’s each a loopy and rewarding course of, and I’m excited to be doing extra of my solo producing now.

GD: May you converse in your artistic course of normally and what influences your work?

RC: I’d say that 90% of the time, I begin songs off by discovering a cool chord development to make use of. A very good chord development is essential to me, because it actually units the tone for the track. As soon as I’m able to work out which chords I’m going to make use of, the remainder of the track parts simply type of fall into place for me. Drums & Percussion are additionally VERY vital to me. The drumbeat is what makes folks transfer, so if my drums don’t completely slap, I cannot be proud of the track.

GD: I’m additionally the kid of two immigrants, I’m very grateful for the distinctive outlook on life my mother and father have instilled in me and consider that my life wouldn’t be the identical if I used to be born to an extended lineage of Individuals. How has your upbringing as a first-generation Mexican-American influenced your work?

RC: That’s superior to listen to! My mother and father got here to the US from Mexico with nothing. They actually confirmed me you could obtain something you need in life with onerous work and dedication. 

My dad grew up in a household of musicians, in order a baby, I used to be uncovered to loads of conventional Mexican music, similar to Banda and Corridos. Whether or not it was at residence, at household events, within the automotive, there was all the time some sort of Mexican music enjoying. All of this publicity to music positively made me need to choose up an instrument and discover ways to play music myself. This led me to discover ways to play the guitar, which then led me to change into inquisitive about how music is produced and made as a complete.

GD: You may have carried out on some fairly huge phases, CRSSD Pageant, Rad Cat EDC Mexico, Nocturnal Wonderland, and Area Yacht San Diego, what was your largest spotlight?

RC: Truthfully, all of those occasions maintain a particular place in my coronary heart. I used to be surrounded by pals exhibiting their love and assist at every considered one of these locations. 

If I needed to choose one occasion although, I believe CRSSD Pageant was essentially the most particular occasion for me. CRSSD Pageant was my first time ever performing, and it was on the large most important stage as effectively. To go from by no means performing a single present in my life, to out of the blue being thrown onto a mainstage, particularly in my hometown of San Diego, was truthfully insane to me, and one thing that I’ll without end be pleased about. 

GD: The business is struggling proper now as dwell performances have been placed on maintain because of COVID-19. How has this affected you personally?

RC: Going to occasions, having enjoyable and vibing to music with my pals was positively one thing that I beloved to do. So with dwell occasions being on maintain, it’s been a tricky adjustment. Nonetheless, the present disaster has given me time to be at residence and spend extra time with my household. It’s additionally given me the time to create a bunch of recent music and be taught a ton of recent music manufacturing strategies, so I’m taking all of it in stride, sooner or later at a time. 

GD: Your new works “Levitate” and “Diamond” are a departure out of your typical sound. Sadly, heartbreak is a tragically good supply for highly effective artwork. Do you assume that your artistic output was additionally influenced by the lockdowns and the present state of the world?

RC: Sure, “Levitate” and “Diamond” are positively each departures from my typical bubbly sound! Once I made these tracks, I used to be going by means of the ultimate phases of a break up. I used to be lastly getting over one thing, however the darkish temper was nonetheless there, and I channeled that power into my studio work. 
Humorous sufficient although, the quarantine scenario has really made me need to create happier music. This 12 months has had a darkish vibe to it, and I’m simply type of uninterested in the gloominess of all of it.

“Levitate” and “Diamond” are just like the finale of this darkish music chapter in my music profession. Shifting ahead, I’ll primarily be making the OG rad cat glad/bubbly 4 on the ground music like I used to. I simply need to create enjoyable music once more! However I’m positively glad I obtained to discover these moodier productions, its expanded my spectrum of sounds.

GD: What are your ideas on Spotify’s new promotional choices which commerce boosting track placement for a discount in per-play-payout? How do you’re feeling about Spotifty CEO Daniel Elk’s view of the music enterprise, particularly the thought that artists have to pump out music to be able to keep a habitable life-style?

RC: I truthfully assume it’s ridiculous. Spotify’s payouts per stream are already fairly low to start with, so for them to supply a lift in trade for even LOWER pay charges is blatantly disrespectful to all artists that use their platform. Artists shouldn’t have to pump out music to be able to keep a habitable life-style. Artists should be paid FAIRLY for his or her streams. Spotify makes big earnings, whereas lots of the artists on the platform are left to starve. I believe Elk wants to appreciate that Spotify wouldn’t be anyplace with out the artists on the platform.

GD: Have you ever seen the brand new dwell stream platform Bandcamp simply launched? What are your ideas on that? 

RC: I believe what they’re doing with that’s actually cool. They’ve given artists a approach to carry out digital occasions and make some cash from it. I see this being one thing that can stick round put up COVID-19 as effectively.

GD: What’s subsequent for Rad Cat?

RC: A return to my OG Rad Cat sound for positive!! Extra glad, enjoyable, and cute music! I’ve been engaged on loads of that, so I’m excited to place all of that out into the world. Additionally, assuming we’ve the pandemic below management, possibly play some reveals throughout the states? Who is aware of. What I do know is that we’re coming into a brand new chapter, and I’m so excited for everybody to be part of it.

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