Tincup Whiskey Launches Program to Increase Avalanche Education

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Whereas this winter is seeing booming gross sales of backcountry skiing equipment, it’s additionally one of many deadliest avalanche seasons on file—thus far, 31 backcountry vacationers have been killed in 9 states.

A whiskey firm is doing what it may well to assist. Like a Saint Bernard coming to the rescue with a barrel hooked up to its collar, Tincup Whiskey has partnered with the American Institute of Avalanche Research and Education (AIARE) and Weston Backcountry to extend avalanche schooling and backcountry security.

Ozturk with the Weston customized skis of his design. Renan Ozturk

Working with ski maker Weston, Tincup has created a restricted variety of backcountry skis and splitboards, with particular graphics created by famend mountaineer and photographer-artist Renan Ozturk. Beneath this system launched right now (Feb. 25), everybody who takes an AIARE course this season can be registered to win a pair. Skiers and riders also can register to win by visiting tincupwhiskey.com and testing their avalanche information and pledging to proceed their avalanche schooling.



“We’re rooted within the backcountry whiskey custom of the Previous West, the place you have a good time a day of journey with associates round a fireplace and cheers of whiskey,” says Lander Otegui of guardian firm Proximo Spirits. “This partnership ought to assist provoke folks to be good companions in journey and get the coaching they should search out wild locations however then make it residence safely.”

tincup rye
Courtesy Picture

Identified for its tv advertisements celebrating mountaineering, Tincup has lengthy ties to avalanche terrain. It was based by Jess Graber, an ex-rodeo competitor who gave the wares from his first nonetheless fellow building employees and volunteer firefighters. With assist from whiskey maker George Stranahan, he named his firm after the previous mining city of Tin Cup, Colo., perched at 10,157 toes within the avalanche-prone Sawatch Mountain Vary.

For its half, AIARE, which put 12,000 folks by way of its programs final yr, is happy in regards to the venture’s potential to additional avalanche security. “It’s nice that an organization identified for celebrating outdoor is wanting on the different facet of adventuring and ensuring folks come residence safely,” says AIARE government director Vickie Hormuth. “And this could assist prolong the attain to anybody who’s recreating within the backcountry. It’s all about doing it safely and coming residence to have a good time on the finish of the day.” Hormuth provides that the common age of this yr’s avalanche victims is a whiskey-drinking 48.

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